Designed at the intersection of function and fashion, AZYÄ is an iconic Australian full-coverage swim-athleisure label. The world’s first committed to sustainable and ethical fashion. Founded in 2019, the brand designs for active women seeking comfort and coverage whilst keeping a considered and elevated approach to style. Leaders in design innovation, textile technology and quality, AZYÄ is synonymous with setting trends whilst offering seamless transitions between water activities, workouts and lifestyle.
AZYÄ is dedicated to a pared-back minimalist aesthetic with a focus on clean lines that compliment the female form and custom upscale prints created with notable textile artists. The brand’s sustainable luxury-meets-performance fabrics provide the perfect balance of compression and comfort resulting in wearable pieces that look and feel opulent and offer technical advantages so that women who wear AZYÄ look and feel their best.
BEHIND THE BRAND
AZYÄ is a creative collaboration, which has grown from humble beginnings by two friends from South Western Sydney, who saw a gap in the market for high-end, multifunctional, technical and elevated full coverage swim-athleisure, with a consciousness for sustainability.
Fatima and Marina's backgrounds in community development and Clinical Psychology naturally inspired the brand's ethos of sustainable and ethical practices.
Fatima Elcheikh was born in Australia and spent most of her childhood in the countryside of North Lebanon nestled between the snow-capped mountains and the Eleutherus River. Her culturally rich and strong family roots have allowed for a deeper appreciation of language, diversity and fashion. Her aesthetic hopes to empower young women who are passionate about breaking boundaries whilst maintaining respect for history. Fatima looks to reawaken cultural pride and allow a re-imagination of what that could be through AZYÄ.
Dr Marina Ishak was born in Beirut, into a family of strong academic women with a rich appreciation for fashion. She spent most of her childhood with her family on the beaches of Australia, Lebanon and UAE. Marina’s regard for personal growth and wellness led to her work as a Clinical Psychologist. Through AZYÄ, Marina strives to facilitate valued and meaningful living and to promote self-care, and general wellbeing.