OUR STORY
THE INTERSECTION OF FASHION, FUNCTION AND FIT.
AZYÄ is an iconic Australian full-coverage swim-athleisure label and the world’s first founded on sustainable values.
The brand designs for the active women seeking comfort and coverage whilst keeping a considered approach to style. A recognisable and refined aesthetic with a strong focus on clean lines, AZYÄ’s pieces intentionally blend with your existing wardrobe and transcend seasons and trends.
Synonymous with innovation, sustainable fabric technology and upscale custom prints, AZYÄ’s garments offer seamless transitions between water, movement and lifestyle.
BEHIND THE BRAND
AZYÄ is a creative collaboration, which has grown from humble beginnings by two friends from South Western Sydney. Fatima and Marina discovered a gap in the market for high-end, multifunctional, technical and elevated full coverage swim-athleisure, with a consciousness for sustainability.
Fatima and Marina's backgrounds in community development and Clinical Psychology naturally inspired the brand's ethos of sustainable and ethical practices.
Fatima Elcheikh was born in Australia and spent most of her childhood in the countryside of North Lebanon nestled between the snow-capped mountains and the Eleutherus River. Her culturally rich and strong family roots have allowed for a deeper appreciation of language, diversity and fashion. Her aesthetic hopes to empower young women who are passionate about breaking boundaries whilst maintaining respect for history. Fatima looks to reawaken cultural pride and allow a re-imagination of what that could be through AZYÄ.
Dr Marina Ishak was born in Beirut, into a family of academically oriented women with a rich appreciation for fashion and culture. She spent most of her childhood with her family on the beaches of Australia, Lebanon and UAE. Marina’s regard for personal growth and social responsibility led to her work as a Clinical Psychologist. Through AZYÄ, Marina hopes to facilitate valued-living and to promote purpose, connection and wellbeing.
