AZYA'S STORY

BEHIND THE BRAND

AZYÄ is a creative collaboration born out of a passion project in South Western Sydney. Founded by Fatima Elcheikh in 2018, the brand emerged in response to a gap in the market for high-end, multifunctional, and sustainable full-coverage swim-athleisure.

Guided by Fatima’s strong background in management, AZYÄ is built on a foundation of sustainability, ethical production, and thoughtful design—where fashion meets purpose.

THE FOUNDER

Fatima Elcheikh

Born in Australia and raised between the snow-capped mountains and the Eleutherus River in North Lebanon, Fatima’s culturally rich upbringing nurtured her love for language, diversity, and design.

Her deep connection to textiles and passion for self-expression led her to create her own clothes from a young age, blending tradition with innovation.

Through AZYÄ, Fatima empowers young women to break boundaries while honouring their heritage. Her aesthetic reawakens cultural pride, reimagined through the lens of contemporary design.