AZYA'S STORY

BEHIND THE BRAND

AZYÄ is a creative collaboration that began as a passion project between two friends from South Western Sydney. Fatima and Marina co-founded the brand in 2018 after identifying a gap in the market for high-end, multifunctional, and sustainable full-coverage swim-athleisure.

With backgrounds in Program Management and Clinical Psychology, their shared vision naturally shaped AZYÄ’s commitment to sustainable and ethical practices.

THE FOUNDERS

Fatima Elcheikh – Founder & Creative Director

Born in Australia, Fatima spent much of her childhood in North Lebanon, nestled between snow-capped mountains and the Eleutherus River. Her culturally rich upbringing instilled a deep appreciation for language, diversity, and fashion. Through AZYÄ, she seeks to empower young women to break boundaries while honoring history and heritage. Fatima’s aesthetic reawakens cultural pride, reimagining its expression through contemporary design.

Dr. Marina Ishak – Co-Founder

Born in Beirut into a family of academically driven women, Marina grew up appreciating both fashion and culture. Spending much of her childhood on the beaches of Australia, Lebanon, and the UAE, she developed a deep connection to the water and a passion for wellbeing. Marina’s work as a Clinical Psychologist reflects her dedication to personal growth and social responsibility. While no longer an owner of AZYÄ, she remains an integral part of its origins and vision, having helped shape the brand’s foundation of purpose, connection, and sustainable living.